My hair can end up kind of dull looking because I air dry my hair and don’t put heat in it, plus I don’t like to put a lot of oil in it because it weighs it down. I read about this stuff on Buzzfeed and purchased it to put a little extra shine in my hair without adding any extra oil. It does the trick, keeps it soft and it also helps with frizz but I do notice that I experience a tiny bit more shedding than normal if I put this in my hair when it’s dry as opposed to wet, but it’s not enough to be worrisome. Also it smells lovely, kind of fruity with a hint of flowers! It always flummoxes me when people claim they can do heatless styles with a certain product, but don’t explain any of the work that went into it so I’m gonna break it down for you. To get it to look like the 1st ,2nd, and 3rd pictures without heat, here’s what I do. After washing I put about a quarter to a quarter and a half sized amount of this cream into my hand and work it through to the scalp, I also put in about a nickel and half sized amount of jojoba and the same amount of TGIN( found on Amazon) paying special attention to my ends. Then I add a dime sized amount of Pureauty biotin hair serum I also found on Amazon, let it air dry till my hair is just vaguely damp but not totally dry*3 hours if I leave it down and about 6 hours if I need to run errands and leave it up in a loose high bun*, brush it out then put my hair up in pink sponge rollers overnight(10 for a dollar at the Dollar Tree!????)taking care to put a dab of jojoba and this cream on my dry af ends when rolling. I brush it out in the morning and it is GIANT, I seriously look like little orphan Annie, then I wrangle it into a high bun for a few hours *sometimes I have to put a dime sized amount of jojoba in it because my hair is so naturally dry*and when I take out the bun, it turns out like the 1st picture. It looks like the 2nd and 3rd pictures the next day and until it’s time to wash my hair again. I sleep in the high bun( covered with a scarf to keep my edges smooth)to keep the hair and curls controlled and falling like I like. I put about a dime sized amount of the cream in my hair for daily maintenance of frizz and shine until it’s time to wash it again, which is about every 5 days depending on how much I work out. Please note that my hair is very dry, thick and there is a lot of it, so you may have to adjust the amount of product you put in your own hair depending on your hair type and length. This process takes a bit of work, but my hair does not like heat so I’m kind of married to it if I want to keep hairs on my head.????????♀️ That said,it’s all shiny and it looks like I just came from the hair salon! I posted some pics of the process to help you out if you want to try it. Depending on where you look at the review, the pictures may or may not be in order, so I labeled them just in case. The first 3 pics are what it looks like after I’ve completed my efforts, the 4th pic is of my hair right after I’ve washed it, the 5th pic is of my hair up in my ridiculous running errands high bun, the 6th pic is what my hair looks like after its air dried. The 7th pic is my hair haphazardly up in pink sponge rollers. There is no rhyme or reason to the curl pattern if I’m not doing a specific style. The goal is just to get it rolled. The 8th pic is after I took out the rollers and the last pic is the high bun I put it up in to tame my giant hairs. I promise you that not one lick of heat has touched my hair to get it to look like the 1st,2nd, and 3rd pictures, that’s just what it looks like after a few hours in the bun and then the next day after sleeping in the high bun. I do love this product but gave it 4 stars instead of 5 because of the shedding issue. I can’t promise that your hair will look like mine after using this product since the texture of my hair (2C with super frizzy ends that no trim or cut ever seems to gets rid of)may be different than yours and I use a combination of things( listed above if you want to give my method a whirl) but I can say that this product worked for me and I’m glad I added it to my hair care regimen.????